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A bit about me:

I'm Tida.

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I’m a product designer based in New York City. I love designing end-to-end B2B software platforms, especially data dashboards, data-dense interfaces, and complex operational workflows. I enjoy turning complicated, fussy workflows into intuitive experiences that are easier for people to use.

I’m a big believer in data. Numbers, trends, and patterns have always fascinated me. I naturally keep track of things in my life, whether it’s the matcha shops I’ve visited, the countries I’ve traveled to, or my everyday habits. Collecting data comes naturally to me, and it’s one of the ways I get to know myself better. 

View my data projects →

At the same time, I’m a visual person and have always had a strong appreciation for thoughtful design - the kind that is not only beautiful, but also purposeful and functional. That’s why I’m passionate about product design: it brings together my love for logic, problem-solving, and creativity.
 

Outside of product design, I also enjoy creating with my hands. Here are a few personal projects that bring me joy. 

See what I make for fun →



 

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